RealBroker Owner Laura Weisman on What it Takes to Come Out on Top in a Competitive Industry

It’s never been a better time to create your own success than right now. Still, underneath the veil of success lies a tale of trials and triumphs coupled with the dream of improving lives, your own, and others. To remain steadfast in such an endeavor takes resilience and determination that isn’t easy to come by. In other words, success is for the few who make the decision to drive forward despite adversity and create their own story.

One business owner, Laura Weisman, has done just that. In launching her Houston real estate brokerage, Weisman has proven that hard work and optimism-fueled drive can get you across the metaphorical finish line. As Laura explains, “Keeping a positive attitude and the well-being of all involved is truly the key to the success I’ve found.” Laura works to lead a team of Realtors® and describes her number one priority as “providing opportunity to anyone who is willing to cultivate it.”

This is achieved for her personally by taking a collaborative approach to her business. Whether it was when she was an independent Realtor® or the Broker she is now, Laura has found her center in the real estate landscape by creating a company — Living Houston — that addresses both the needs of her team and her clients.

Everyone knows how cutthroat the competition is in the world of real estate. With an income based on commission, brokers and agents often find themselves in a neck and neck battle to see who has what it takes to close the deal.

As a woman and a business owner, Laura is no stranger to this reality, and as the principal broker and president of Living Houston, Laura fought hard to overcome the barriers to entry in this extremely saturated market. That fight is what brought her the success she has under her belt today.

Starting with a bang, Laura began her career by delving into as much education as possible. Certified in Luxury Home Marketing, Social Media for Real Estate, and Negotiation Expertise, she has taken control of her career the same way she approaches her life; prioritizing relationships and a strong work ethic.

At the forefront of Living Houston, Laura and her team of elite creatives, marketing experts, interior design specialists, administrators, and Realtors® work together in addressing the needs of their clients by offering a 360-degree perspective on listing their home.

But behind the overarching success of Living Houston lies the deeply-rooted idea of collaboration. Sponsors of local athletics, contributors to local charities, and supporters of many local businesses, the Weisman family have immersed themselves in community-centric living — a goal that translates clearly into Laura’s business. After she and her family created a name for themselves by investing in their community, Laura set out to shape her company around nurturing a relationship-centered environment between the team, the community, and the clients.

This unique approach to success has given Laura the personal platform to uplift the possibility of success for herself, her team, and even her community. Her commitment to the community has exposed Laura to leadership even outside of her career in the real estate industry. Now, she not only coaches Realtors®, but she also makes a point to host and teach leadership workshops to empower those who find themselves longing for more personal success. She stays close to her real estate roots by helping her Realtors® find their footing in an evolving market.

Her leadership role doesn’t end there though; Laura explains that her personal goal is to reach as many people as possible, “My goal is to truly expose people to whatever level of opportunity they are willing to work for, and I knew I had to go beyond real estate to do that.”

With all that Laura has achieved, one lesson will always remain close to her heart — that success is best attained when aiming to empower as many people as possible.

Learn more about Laura Weisman and Living Houston by visiting her website and following her Instagram page. You may also subscribe to her Youtube channel.