Known Unknown Captures the Essence of Community and Creativity in a Rapidly Changing World

The COVID-19 pandemic has been a bane in the existence of businesses worldwide. It has disrupted the very flow of our known world to the point that it has ravaged industries, families, and homes all at once. Lately, times have been tough, but James Sommerville has never let anything faze him as he took the global pandemic as an opportunity for growth, positive change, and creativity.

In the same vein, as a creative brand genius, he established his own brand called Known Unknown, an innovative, creative agency that utilizes a brand new model called “distributed creativity.” The premise is for creatives to have a platform that utilizes some of the creative world’s latest and most advanced technologies in automation, artificial intelligence, non-fungible tokens (NFTs), and cryptocurrency for a massive number of clients.

Known Unknown is a global design powerhouse that boasts a 100% distributed model with the ultimate mission of bridging creatives from all disciples, from any part of the world, to mentor, share, collaborate, and grow together. It has created a positive ecosystem of creativity that allows its members to grow and deliver results at the highest level.

The global brand aims to break the boundaries of traditional creative agencies as it endeavors to create an innovative path of change that is rooted in James Sommerville’s vision. Known Unknown strives to reinvent the perspective and standards of traditional creative agencies by utilizing the “distributed creativity” method.

So far, the method has brought about a lot of success for the brand working with over 200 clients and shaping them to become industry leaders in their respective fields. James Sommerville himself is a global design powerhouse with over 35 years of experience within the industry. He has been a massively influential part of the success of the Coca-Cola Company, serving as the Vice President of Global Design from 2013 to 2018.

Sommerville is the brains behind some of Coca-Cola’s most successful marketing campaigns, and the global brand owes much of its commercial success due in part to his dedication to his craft. He wants the world to understand how design can impact consumer behavior and how consumers can interact with the brand through different means.

His success in the field has boosted Coca-Cola’s image in over 200 markets. Sommerville’s creativity has sparked successful branding strategies for the Coca-Cola Trademark, Diet Coke, Sprite, Fanta, Minute Maid, Fairlife, Powerade, and many other brands under the umbrella.

Apart from his design work at Coca-Cola, James Sommerville is also the co-founder of ATTIK, one of the most renowned design firms in the United Kingdom for over 25 years. He built the company with the £2,000 grant he received from the Prince’s Youth Business Trust Charity in 1986.

With James Sommerville’s prestigious experience in the design industry, he has forged a path for Known Unknown to reinvent the creative industry so that it may destroy its preconceived notions and shape it into what he envisions it to be in the modern world. As a platform, it leverages the advancements of automation, artificial intelligence, NFTs, and cryptocurrency to create a community of creatives unbound by the physicality of the world around us.

Sommerville hopes to break away from the traditionally established standards of the creative world. In the near future, he envisions Known Unknown to become the home of over 5,000,000 creative members all across the entire world. He wants his brand to be seen as a thriving community of creatives that can deliver the most innovative and unique design solutions the world has ever seen.

To know more about Known Unknown, make sure to visit the company’s website. To know more about James Sommerville, check out his official website.