Luxe VVS Jewelers Creates Glittering Pieces for Today’s Biggest Stars

Charlotte Baker
3 min readSep 10, 2020

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No matter what era it is, there’s always something that will never go out of style: big, shiny diamonds. Diamonds are the ultimate representation of wealth and luxury, as well as love and never-ending commitment. While acquiring a premade diamond piece is always a good idea, having a custom diamond piece made makes the experience of owning such a luxury item even better. Luxe VVS Jewelers is the fastest-growing diamond jewelry company in the United States. The black-owned brand is famous for creating beautiful bespoke diamond pieces.

Luxe VVS Jewelers are known for their skillful celebrity jewelers, who have collaborated on diamond pieces for celebrities and hip-hop artists such as NLE Choppa, who recently had a bespoke diamond piece of his name made.

The company has become the first jewelry company to offer only VS and VVS diamond clarities, two of the highest diamonds they have to offer. They specialize in custom diamond jewelry pieces and pendants, and their custom work has brought a new Chicago-based company on the map.

Luxe VVS Jewelers are the first celebrity jewelers that make real, super high-end diamond jewelry that is affordable to the public and upcoming artists and potential future celebrities. The custom nature of their work stands out and not only makes each diamond piece very unique, but also allows each customer to have a more personalized experience when investing in their new jewelry. The company’s jewels are often worn on the necks of hip-hop stars and enthusiasts that appreciate true diamond luxury and creativity.

Luxe VVS Jewelers stands out not only in quality but also in price. Other jewelers typically offer large amounts of lower-end diamond clarities and cuts while placing an unreasonable premium on higher-end VS and VVS clarities. In comparison, Luxe VVS Jewelers offers only the highest-end diamonds and understands the power of offering reasonable pricing. It builds trust and paves the way for amazing customer experience. Through the years, the company has learned that custom diamond jewelry is a very referral-heavy niche. This explains their extraordinary amount of referrals and business growth, which attracts chart-topping artists and celebrities in a very short period of time.

Luxe VVS Jewelers was born out of the immense potential there is in the custom jewelry industry to make good revenues and create beautiful art pieces that are carried with pride by the customers. The founders initially wanted to make pieces that would be placed in museums one day — or at least are iconic in both the hip-hop and jewelry industries.

Luxe VVS Jewelers aim to go deeper into the hip-hop industry, considering that their creativity and influences stem from the history and current hip-hop trends. The company’s jewelers often travel from celebrity to celebrity, delivering pieces — always a fun experience for them — but they also want to focus on creating thousands of amazing pieces for the public, their everyday customers, as well.

Learn more about the artistry that Luxe VVS Jewelers offers on its website and follow them on Instagram to get a better look at their portfolio.

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