Outwoken Tea is “Changing the World by Changing Your Mind” with Its Sustainable Tea Products

Charlotte Baker
3 min readMay 31, 2021

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The quest for sustainable practices spans across all industries. People are also becoming more conscious about the products they use in their homes, taking significant steps to build a more holistic lifestyle for personal, community, and global wellbeing. Outwoken Tea is changing the way people sip with its innovative, compostable, plantable, and impactful tea products. “We are changing the world by changing your mind,” the company said on its website.

Outwoken Tea was founded by Afro-Latina female entrepreneur Aureal Ojeda. Together with her son, the CEO manufactures every tea product by hand. The company has effectively designed a zero waste product. The bag that holds the tea is %97 renewable and compostable. The box is 95% post consumer use, recyclable and naturally biodegradable. Outwoken Tea encourages people from all walks of life to embrace environment-friendly alternatives and reduce waste generated from single-use plastic. Even the ink on its packaging is made out of algae ink, which is currently the most sustainable ink option in the world.

By creating products that promote environmental awareness, Outwoken Tea is challenging others to reinvent their lifestyles by taking steps towards making conscious decisions for the environment. Such innovation has placed the company as one of the best zero-waste companies in the world, acclaimed by many environmental activists.

Furthermore, Outwoken Tea sources its raw materials from small tea farmers in developing countries, helping them create a circular economy and distributing growth across many countries. It is actively making an impact on the global scale by “supporting families, not corporations.” Supporting Outwoken Tea means supporting families from different parts of Asia, Africa, and Colombia, the environment, and a greener future. Directly sourcing from small farmers also allows the company to support centuries of tea-growing traditions people pass from one generation to the next.

Asked what motivated her to build Outwoken Tea from the ground up, Aureal shared that she wanted to create a better world for her son and everyone else. “From seeing the damage and being a part of it, I wanted to make a change,” said the CEO. As a small business owner, Aureal hopes to inspire others to take action as well. Regardless of the scale, the entrepreneur emphasized that when everyone makes an effort for the environment, eventually, the effects will be apparent to the naked eye.

In an interview with World Tea News, the CEO said, “I’ve always loved tea, even when I was a kid. But I became more interested and more appreciative of tea in my early twenties when I started learning the health benefits and all the fascinating history behind it. I was going through a health journey myself, and tea truly became an important aspect of that journey.”

“What led me to launch Outwoken Tea was the horrible experience that I had as a part-time construction worker at a landfill. On this particular day, there was a storm, and my truck was stuck. I was knee-high in dirt and garbage, and the wind was so strong a plastic pouch smacked me right in the face. At the same moment, I was watching birds around me, one choking on a bottle cap. From that day on, I knew I wanted to create a company that combined my passion for tea’s health benefits and one that bettered our planet.”

Outwoken Tea also secured a partnership with a non-profit organization called One Tree Planted. The partnership paved the way for one tree to be planted every time someone purchases Outwoken Tea. The partnership helps the global reforestation efforts, making it one of the most notable actions the company has taken to create a lasting impact.

To learn more about Outwoken Tea, visit its website.

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